The first step to picking your products involves identifying you niche.
It has been proven again and again that eBay sellers who focus on a niche market are much more successful both in sales
from new traffic and sales from repeat cusomter.
What is a niche market? It is basically a specialty store
. To put it simply you focus on
one group of related products. For example Children's Apparell, Cameras and Camera Accessories, Designer Handbags, Fragrances
for Men and Women...etc....The point is to focus on a group of related products and if you explore the eBay stores
you will notice most of the successful ones are all these types of specialy sites.
Here's a breakdown of the benefits of a niche market approach:
- Initial set up is much easier. Since you are focusing on a group of similiar products you can use push to marketplace
to quickly and easily add all the available products in your chosen category to your eBay listings.
- It has been proven that niche market eBayers gain a signifcant increase in their upsales (meaning
a customer who views you listing for a digital camera sees that you are also selling the lens he wants and he buys that too).
If you are selling unrelated items like cameras and belt buckles then you are not going to have much chance at the upsell.
- You will generate repeat cusomters who have shopped with you before and had a positive experience.
When you sell Joe Blow a printer and he later needs ink or paper he is more likely to return to you to make his purchase
because he already trusts you and he assumes you will have the related products he wants, and if you have followed the
niche model you will! Since you are selling printers your niche would include these accessories and
you would pick up the sale. eBay allows members to add sellers and eBay stores to their favorites list so they can easily
come back to the vendors they have used and trust.
- A niche market is much more manageable and logical. It doesn't really make sense to be selling
power tools and wide screen t.v.'s....you see the point? And keeping up with your inventory is a very simple matter
when you are working from a niche model.
There several invaluable FREE resources that can give you a great upper hand selling on eBay. Click here for eBay for Business and Here for eBay University. Also learn to keep an eye on the hottest trends of what is selling online right now by checking the hot items on Pricegrabber.com and Shopping.com everyday.
So now lets suppose you have chosen Cookware as your niche market. You build your eBay listings using only
products that fall into the Cookware category. You follow the rest of this guide to appropriately price
your items, fine tune your listings and drive traffic to your listings.
When you feel you have all your cookware products running smoothly you are ready to expand to a related category like blenders
or microwaves. Each time you complete a category you move on to the next one and the list of
items you are selling will grow and grow....and you will still have a niche market.
There is no limit to how far you can go with this. With enough time and
effort you could find yourself running on a department store type model. The key is one category at a time.
Make sure every product in that category is 100% optimized before moving on to a new category.